What do we see?

A MONTH-LONG SOCIAL MEDIA CAMPAIGN SPOTLIGHTING STANDOUT MOMENTS IN AFRICA’S CULTURAL & CREATIVE INDUSTRIES (CCIS) FROM 2023, WITH BOLD PREDICTIONS FOR 2024. THE FOCUS AREAS WERE MUSIC, FASHION, FILM & TV, VISUAL ARTS, AND TOURISM. MY ROLE CREATIVE DIRECTION, CONTENT STRATEGY, VISUAL DESIGN, TREND RESEARCH, AND VIDEO CONCEPT DEVELOPMENT. DESIGN DIRECTION A LAYERED VISUAL STYLE USING BOLD TYPOGRAPHY, MOTION, AND CURATED CULTURAL IMAGERY TO ECHO THE DIVERSITY AND ENERGY OF THE CCIS. CONCEPT FOCUS TO CELEBRATE THE PAST WHILE PROJECTING INTO THE FUTURE—VISUALLY CONNECTING DATA, CULTURE, AND STORYTELLING IN A SCROLL-STOPPING, DIGESTIBLE FORMAT.