Sneak Preview Event Branding

AHEAD OF MALAIKA’S DEMO DAY, WE LAUNCHED AN EXCLUSIVE SNEAK PREVIEW WEBINAR TO INTRODUCE THE PLATFORM’S POTENTIAL TO EARLY ADOPTERS AND INDUSTRY INSIDERS. MY ROLE I LED THE VISUAL DIRECTION AND CAMPAIGN EXECUTION, CONCEPTUALISING AND DESIGNING EVERYTHING FROM THE MICROSITE TO THE EMAIL MARKETING, PAID SOCIAL ADS, AND SIGN-UP JOURNEY. DESIGN DIRECTION A SLEEK, DATA-INSPIRED AESTHETIC INFUSED WITH BOLD AFRICAN VISUAL CUES. THE LOOK BALANCED TECH MINIMALISM WITH VIBRANT MOTION AND PATTERN, SIGNALING INNOVATION ROOTED IN CULTURAL INTELLIGENCE. CONCEPT FOCUS TO BUILD ANTICIPATION AND CREDIBILITY AROUND THE PLATFORM BY CREATING A COHESIVE AND COMPELLING VISUAL FUNNEL FROM FIRST CLICK TO CONFIRMED RSVP.